January 18, 2024
Many customers these days will not do business with a company that is not online.
You are probably familiar with this scenario: You ask Google a burning query, and hundreds of pages of answers appear. Unfortunately, a lot of us never get past the first page of search results; therefore it's critical for firms trying to expand their consumer base to rank well in SERPs. Finding pertinent keywords and creating content centered on them is the first step in achieving this. After completing an SEO sprint for subject coverage, you may evaluate the outcomes before moving on to a fresh, additional topic in a later SEO campaign. Additionally, keep in mind that conversions aren't necessarily a sign of good performance. They cover anything from an increase in support calls to consumers selecting "add to cart" to the company being featured in the media. Brands may then grow their SEO strategies around those keywords with more efficient workflows and better editorial style after determining which keywords produced positive results.
It is crucial to prioritize where your clients want to discover your content as well as what they want while creating it. With 65% of customers stating they prefer to use their phones over other devices when searching for information on a search engine, people are increasingly utilizing their phones to find content (a percentage that jumped to 75-80% for Gen Z). Startups who want to use content to expand their business should pay close attention to these numbers. In addition to helping with brand awareness, having an active social media presence and a mobile-friendly website can also help with SEO and establish your authority as a thought leader with younger consumers.
The foundation of search is trust: In order for companies to succeed, they must not only appear in search results but also consistently produce useful, accurate content that entices users to return again and time again. Developing backlinks is a crucial aspect of establishing trust in the SEO world. You rank higher when you have more backlinks, but getting backlinks is notoriously hard because it frequently requires cold emailing other publications and has a poor success rate. Thought leadership is the source of backlinks, and it can be obtained by consistently producing accurate, high-quality material that benefits your readers.
An story from 2023 wouldn't be complete without a mention of artificial intelligence. Furthermore, AI has the potential to significantly alter our understanding of content and search. Brands should start learning today how AI technologies and search might support their growth if they want to position their content for success in the upcoming year. Using your research-backed keywords as a starting point, artificial intelligence can assist you with every step of the content production process, including brainstorming ideas for articles, composing headlines, and creating social media captions. Although it is unclear how artificial intelligence will affect search, the majority of web experts think their blog will benefit from AI search integration.
One thing is certain: content is crucial for business growth, regardless of whether generative AI or a journalist is producing your blog entries. Success is certain if you can produce trustworthy, relevant material and reach your audience where they are.