November 19, 2023
Email marketing is still relevant today, even though the days of blasting out newsletter emails to every member of your marketing database are (or should be) past. In reality, you may produce a ton of new leads if you execute email marketing properly.
You could trepidatiously reply, "But I'm only emailing my existing leads." Or "How can I possibly get new leads from my email marketing?"
Easy: By urging them to tell their friends and coworkers about the deal they recently signed up for, you can get your leads to perform the email marketing for you. You wouldn't believe how simple it is to achieve this.
We create 500–600 new leads a month by just adding a button to a handful of our marketing assets, and I'll show you how I put this up for our marketing approach in this post.
How to Get Prospects to Distribute Your Content
Initially, you should craft a concise call to action that entices potential customers to forward your material via email.
Create a personalized mailto link after you add one of these buttons to your email or website. This button functions as a hyperlink that utilizes mailto rather than http://, so when a lead clicks on it, a new email compose window appears in place of a link to a webpage.
You may also personalize the link to include your pre-populated body content and subject line. Setting up this mailto link is really simple.
The Reasons Behind the Function of These Buttons
Social proof is the idea that "if other people are doing it, and I trust those people, that's validation that I should also be doing it." This is what email is.
Although social media is typically included when discussing social proof in marketing, email might be a more potent tool for generating new leads than social media.
Where These Buttons Should Go
1.Thank You or Confirmation page
Encourage a lead to forward your marketing offer to their friends and coworkers by sending them an email once they fill out your form to obtain it.
2. Your Auto-Response Email or Follow-Up Email
You should consider sending leads a follow-up email that they may refer to at any point in the future, regardless of whether you include their offer on the thank-you page. This email should just consist of the following information.
a link to the location where they can receive the deal
The button to share emails
When it makes sense, a call to action for the subsequent phase of your purchase cycle (occasionally you should hold this for lead nurturing efforts to avoid coming across as overly aggressive right away)
3. Your Emails for Marketing
Your email efforts should be highly targeted to certain lead categories. Even yet, there are some offers you may advertise that your recipients would find appealing, since they believe their friends or coworkers would also find the information interesting. If so, allow them to share your offer with others.
How to Calculate Your Outcomes
Make sure you add a tracking URL in the personalized message you create for your mailto link so you can monitor the amount of traffic and leads that come from the leads that send these emails using your "Email to a Friend" buttons.
Thus, give this "Email to a Friend" button a shot if you want to get more mileage out of your lead production apparatus. Who knows? Maybe this one change may make email marketing one of your best lead generating avenues as well!
Do you encourage the people who become leads to tell their friends about your content? If that's the case, please share your approach with me by sending an email to support@easteureka.com.